RSS Feeds



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History


Rss stands for Rich Site Summary. It is a format for delivering regular changing web content. The websites that are usually changing are the new-related sites, weblogs, and other online publishers. They syndicate their content to whoever wants it. It is best explained in the video below.



Benefits of Rss



rss-buttons.gifRSS allows internet surfers to visit their favorite websites without going through the process of bookmarking the page. It allows your internet to remember multiple sites at once without the worry of the internet crashing from memory overload or too much information at once. The largest benefit of RSS is that it is constantly keeping up to date with information on the page. Online newspapers such as New York Timesuse RSS feed to keep their readers updated with the latest news.




Limitations


There are a few different reasons why RSS may not be the best choice for advertising. One reason is the lack of advertising options available within feeds. Most blogs using RSS ads aren't making very much money which is obviously a big drawback.

Different Types of RSS Ads


There are a few different types of RSS ads that can be used. They include:
  • traffic based ads (e.g., BlogHer Ads)
  • pay-per-click ads (like Google AdSense)
  • context-based pay-per-click ads
The first two, traffic based and pay-per-click, are the two most popular options used.If you are using traffic-based ads, you're paid based on the number of pageviews your blog receives, not how many times readers click the ads. If you're using pay-per-click ads, it doesn't matter how many pageviews you have, you're only paid if a reader clicks on the ad(Nelson,2010).

Examples



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The Inspirion Banner Ad is an example of an RSS Feed Ad


Related Links


http://www.whatisrss.com/
http://cyber.law.harvard.edu/rss/rssVersionHistory.html
http://davenet.scripting.com/1997/12/15/scriptingNewsInXML
Nelson, Melonie. "Advertising Within Your RSS Feed | BlogHer." BlogHer | Life Well Said. N.p., n.d. Web. 13 Dec. 2010. <http://www.blogher.com/advertising-within-your-rss-feed